From April 2014: This week I’m celebrating the one-year anniversary (birthday?!) of my business.
(In fact, I’m throwing a party here in Honolulu next weekend – and you’re invited. More about that later.)
I’ve learned a lot – and shared a lot – with you over the course of this year, but knowing you (and I like to think I DO after all this time ;)), I figured you’d appreciate even MORE behind-the-scenes scoop on how things played out over here in year one.
Amiright?
GOOD. Because in this post I’ll give you the full, month-by-month rundown of my first year in business…the milestones, the resistance, the launches – the good, the bad, the crazy – in hopes that my experiences to help you make sense of your own.
I know it’s natural to read posts like this and compare figurative apples to oranges, but that’s not my intention here.
If you think reading about my first year might make you feel bad about where you are in your journey – PLEASE STOP READING.
If, howev, you LIKE to see behind-the-scenes of what other people are doing and find inspiration or encouragement from that, PLEASE KEEP READING.
Disclaimer: My life (and my business) isn’t all rainbows and butterflies, but this isn’t an E! True Hollywood Story either. It’s just a bulleted list of happenings that came to mind today. In my dreams I would’ve had time to add photos, screenshots, videos, and the like, but something’s gotta give. Hope you enjoy the Cliff’s Notes ;)
And speaking of notes…
While you read through these, if you think of a specific Q you’d like me to answer about something that happened this year, write it down.
I’ll tell you why at the end :)
Alright. Let’s set the scene for some context…
One year ago today, I received my VERY first PayPal payment – $250 for a 90-minute session to be split over two of my 18-month-old son’s naptimes ;)
I was in BUSINESS, baby.
At the time I was happily working as a park ranger (+ part-time college prof) for what I like to call “paychecks of the heart.” (That’s my nice way of saying they didn’t have commas in them.)
I was bright-eyed and bushy-tailed, faithfully exploring what could happen if I shared what I knew about communication with entrepreneurs instead of college students + the WWII crowd.
And so the journey began.
I could write a BOOK on the lessons learned from this journey (in fact, I seriously might), but for the purposes of this post, we’ll keep it simple and split the review into two sections: By the Numbers + By the Months.
By the Numbers
What a difference a (CRAZY) year makes.
By the Months
Preparing to launch…
January 2013
Choose “faith” as my word of the year (since I know my husband will be on the other side of the country for most of it).
Wake up before my guys to have quiet time and zone in with my Jesus Calling devotional.
Start noticing the really kind, encouraging comments coming from friends + fam about my Stories from a Screensaver blog. (See them as divine breadcrumbs.)
Realize it’s a subtle knock on the head, “You’re supposed to SHARE this [knack for communication] with people.”
February 2013
Explore options. Mom blog? Business blog? Book?
Consider quitting before I even start.
Find entre-inspiration in Michael Hyatt, Copyblogger (copywriting is a word?), Jeff Goins, Natalie MacNeil.
March 2013
Buy nikkielledgebrown.com.
Sign up for an online community o’ fellow entrepreneurs.
Stick up a splash page and opt-in box to start building my list.
Get a vote of “start now” confidence from Natalie MacNeil in the comments of her blog. (“You are absolutely qualified.”)
Start by offering a limited number of free sessions in exchange for feedback via Jenny Shih’s killer testimonials method.
Year one begins…
April 2013
Fresh out of 24 free sessions, I’m over the MOON to work with my first two paying clients (hi Karen + Connie!).
Send first newsletter to 41 subscribers on April 18.
Start my biz Facebook page on April 24.
Mention my first offer ($199 for an hour-long session + a bonus 30-minute follow-up) on Facebook.
No site yet, so folks have to opt-in to get the details. And they do.
May 2013
Blown away that 70+ people take me up on my first real offer. (Track everyone in a Google spreadsheet.)
One of those people is Brielle Kotton, who quickly becomes the best friend I’ve never met (in real life). Game-changer.
Get the worst virus of my life. (Learn what an “upper limit problem” is.)
Finish facilitating my last course for University of Phoenix. (Aloha to “bridge job” #1.)
End month 2 with a roster of over 90 clients, 740+ new subscribers, $21k in revenue. Brain = applesauce.
First opportunity to “dust my shoulders off” re: anonymous haters. GREAT lesson to learn early.
Hosting up to 8 to 10 style sessions per week (hard to say no to folks – learning boundaries).
June 2013
Launch my super-simple first draft of a site on June 7. (Relieved to have all my content in ONE spot.)
My previous weekly emails become my first blog posts.
Send a check to Holden Uganda Foundation to fund a well with 10% of the revenue earned in my second month of business.
Shed some thankful tears.
Hold lots more sessions.
July 2013
Enjoy a slower pace, with a handful of one-on-ones per week (at $299).
Work with client #100.
Tell myself I’ll start writing my course.
Instead, face serious resistance, name her Ursula, and write about it here.
Completely lose my voice the week after writing a post about finding it (upper limit problem #2).
Hang up my (park ranger) hat after three years at WWII Valor in the Pacific NM (+ the USS Arizona Memorial).
Film a reality* TV show for Discovery Channel with my guys. *winky face
August 2013
Launch first “real” site (thanks to the digi-magic and super-patience of Suzi Istvan).
Share my first opt-in freebie, The Conversational Copy Cheat Sheet.
Celebrate my first 1,000 subscribers.
Set a Fall rate of $499. (Jaw drops first time someone (happily) pays it. Belief barrier broken like the four-minute mile.)
Slow down the one-on-one queue to allow time for family + travel time.
Write + share my most popular blog post to-date.
Invest in Create Awesome Online Courses to combat the resistance. (Also became an affiliate because I LOVED it.)
Put my feelers out and start building the “Inner Circle” with this blog post. (Then do nothing with it til December.)
Shake off a mystery hater who’s outraged that I used the word “Wanna” in my copy. (Clearly he hadn’t read my first opt-in freebie.)
Travel the world for best friend’s wedding (+ start outlining what would become A Course About Copy on the train through the Czech countryside). Surreal.
September 2013
Host some more one-on-ones (at $499, still blowing my mind).
Travel with my guys.
Avoid writing yet-to-be-named A Course About Copy at all costs.
Whip up my first video blog (on how running a business is like breastfeeding).
Meet up with some of my fabulous dream clients in Boston.
See what “fall in New England” is really all about.
October 2013
Invest in my “new brand pants” with stylist, designer, and creative geeenius Sarah Ancalmo.
Realize that to get serious about my course, I’ve got to shut down my one-on-one queue.
Make a last call for 1/1s – totally unattached to the outcome (which generates $15k, my best month of 2013).
Send check for well #2 (our 3rd of the year!) to Holden Uganda Foundation.
Celebrate my son’s birthday, my wedding anniversary, and the life of my sweet Noni all on our fave day, 10/24.
Thoroughly enjoy watching B trick-or-treat as Fix it Felix, Jr’s tiny doppleganger.
November 2013
More family + travel time.
More one-on-ones.
More resistance.
Life-changing call with success coach Michelle Simmonds (one of my absolute favorite souls on the planet).
Realize 2013 has been swallowed by business – make a conscious effort to enjoy the ride more.
Sense (and acknowledge) that making six figures in my first year is supposed to be part of my story (even though I know that means I’d have to make $45k in the first three months of 2014).
December 2013
Publicly share that “feeling” in a piece for the December issue of This Girl Means Business Magazine, the largest audience to hear my story at the time.
Panic a little.
Watch our Buying Hawaii episode on national TV with my parents and sisters. Gigglefest.
Host my final one-on-ones.
Form a rock-solid 90-day plan with NiceOps superstar Amber McCue.
Publicly admit that I’m going to launch A Course About Copy in February. (EEK!)
Enjoy the holidays as a (complete!) fam in Texas.
January 2014
Reluctantly choose “presence” as my word of the year, even though I know it will be the BIGGEST challenge for me while launching a new course AND a new site.
Announce my goal to raise $25,000 to build a school with Pencils of Promise in 2014.
Get annoyed with myself for not getting much of anything done in the first 30…okay 45…days of the 90-day plan.
Adjust and move forward anyway.
Welcome my first five ACAC dream students – before I even have a course outline or sales page to share.
Brave the polar vortex and fly across the country for a whirlwind 48-hour style sesh + editorial-style photoshoot for my new website (with aforementioned creative genius, Sarah Ancalmo).
February 2014
Outline, record, and share my first-ever free video series in the span of ONE week (recording bits in a super-glam bathroom/closet of the Navy Lodge).
Stay up later than I did in college, get less sleep than I did when my son was a newborn. Not healthy.
Visit my husband + watch my little man enjoy his first SNOW + first movie. (Frozen! How fitting.)
LAUNCH A Course About Copy: The Founding Class to an interest list of about 1,200 folks.
Listen to sermons + encouraging music, say lots of prayers, send up BUCKETS of gratitude to gear up for the final days of the open cart.
Cross the (arbitrary yet psychologically significant) six-figure mark on Valentine’s Day – exactly 10 months and 11 days after my first PayPal transaction.
Realize this is my biggest month ever at just under $42K. (WHAT?!?!?!)
Do exactly five cartwheels.
Kick off the first day of school with 51 super-enthusiastic founding class members from all over the world.
Fall in copy love with them.
Get BUSY creating content specifically suited to their needs (as reported in a founding-class-only pre-assessment).
Learn enough to create a whole NEW course in the process.
Lean on family, friends, and members of my 2014 dream team to meet deadlines + stay reasonably sane.
Survive on prayers, passion, and conservative doses of caffeine.
March 2014
Finish up the once-in-a-course lifetime live round of A Course About Copy.
Take deep breaths. Regularly.
Finally join the mastermind bandwagon with four SUPERSTAR entrepreneurs who inspire the FIRE out of me.
Hire an attorney, my buddy + ACAC dream student Tamsen Horton, to get serious + set up a (friendly) Ft. Knox.
Donate $6,400 to my Pencils of Promise fundraiser (using 10% of funds from this launch + November + December 2013).
Reconnect with our beautiful home away from (Texas) home, Honolulu.
Celebrate my husband’s homecoming (after several months away for training).
Year two begins…
April 2014
Feel oddly excited to OWE taxes for the first time. (Pray Uncle Sam uses them wisely.)
Grasp the harsh (but understandable!) reality of gross revenue vs. actual take-home pay.
Watch the tax preparer’s eyeballs to nearly pop out of his dome when I tell him my estimated income for 2014 ;)
Pinch myself, knowing that it’s actually MORE than possible if I keep plugging along + walking in faith.
Enjoy a delightful amount of downtime with my dream guys (even though I’m totally invisible when Daddy’s home).
Wake up before the sun to record lots of interviews with fun + interesting new friends.
Wake up on my first biz b-day to 70+ emails thanks to this post about my $51k (?!) course launch on The Rise to The Top.
Set up my big-girl biz structure.
Finally pay myself after a year of investing back in my biz, giving in five figures, and paying my taxes. (I was a little paranoid.)
Enter back into a bubble of inspiration, optimism, and visualization to gear up for May – the premiere of the brand-new nikkielledgebrown.com and the REAL grand opening of A Course About Copy.
I’m feelin’ ready for the big leagues.
And that brings us to the present, which is an invitation for YOU!
Remember how I told you I was hosting a party, and to write down any Qs you might have about my first year in business?
UPDATE: The party happened LIVE 4/12/14, and it was lovely. Happy to report that year TWO is now full swing!
Share the love
If you liked this year in review, please thank me by sharing it with your friends, fans, and followers.
I appreciate you, friend!
Whether you’re new to my corner of the internet or you’ve been trekking along with me from the start, it’s been an honor and a pleasure sharing this space with you.
And to think….we’re just getting started :)
To surviving the first year + living to tell the story,
This is so so inspiring! Amazing job!
Thank you, Kamila :)
OMGGGGGG I cannot believe my computer/Iphone corrected my name to Kamikaze while I was leaving a comment. How embarrasing LOL freaking Apple, hahaha. My name is definitely not Kamikaze. hahahah. Oh man.. good laugh.
pahaha JUST UPDATED! ;)
When you said that in April 2014 that you “Finally pay myself my first digi-paycheck!!!” what exactly do you mean by that? Haha
Just made it clearer, Brianna – I haven’t paid myself yet! Going to this week.
Wanted to be sure I had enough left for taxes and my 10% giving first :)
I absolutely know what that’s like! I hope you pay yourself enough to thoroughly indulge to reward yourself for your first year of sweet success. You deserve it. You’re truly an inspiration and a role model for so many women, Nikki. Onwards and upwards!
Thank you so much for the encouragement, Andrea!
Onwards and upwards to year two :)
Hey Nikki,
Awesome break down and loved
“Listen to sermons + encouraging music, say lots of prayers, send up BUCKETS of gratitude to gear up for the final days of the open cart.”
{read this out loud to my hubby}
Quick Q
Is the not paying yourself because it was going into training? ad’s? development? {excluding the 10%}
Thanks in advance.
Glad you liked that, Tessa!
I’ve taken so long to pay myself because I just had NO clue what I would owe in taxes and wanted to be sure I had enough left over. (I do :))
I invested just under 40% of my 2013 revenue back into my business, then 10% for the wells. Ended up paying 25% tax on my profit, then the rest can be my paycheck :)
Ooh this gives me goosebumps! And it’s only the beginning! So excited to be along for the ride :)
P.S. You realise you just gave every aspiring biz owner out there a step by step to do list?! Your dream team just got a whole heap of inboxed I’d be willing to bet – how cool is that?!
I love you Nikki <3
And I love YOU, friend :) So happy you’re along for the ride!
Wooo hoooooo!!! Happy Businessversary!!
This was SO fun to read!!!
I’ve been loving watch you grow, from the first few inklings of what you’re doing right up to this amazing point. Feel SO proud of you, both as friend and as long-time FAN.
Can’t wait to see the new site!!!
xxxxx
Oh and PS, my question is about OUTSOURCING – where and how to start.
Great one, Marsha! That has been HUGE for me so far this year. I’m addicted.
Ah, you’re a Bschooler! Now I get it :) Congrats, you’re an inspiration!
Thanks, Sunita!
What is B-School? I’ve heard it mentioned several times before and it’s making me crazy not knowing. :-)
You’re an inspiration, Nikki. Way to go!
Thank you, Marinda :)
Nikki you are such an inspiration for entrepreneurs! this blog post is no doubt going to encourage more people to take action :) I love the break down into months, and this is only the beginning!!
I’m so grateful to be a part of your journey (as you are part of mine because A Course About Copy completely changed the way I see copy now!)
Can’t wait to launch the new nikkielledgebrown.com :)
Woohoo, Nathalie! Our new project will be a highlight of year TWO :)
Happy Biz-Birthday, Nikki!
You go, Girl!!
xo
Thanks, Cathy!!
Wow! Nikki happy 1st biz-day! This was just what I needed to read for inspiration. I am currently in about your march/April 2013 boat right now! Still building my website, and working way through b-school. Just to hear someone else (and another mum!) work their way forward step by step and reach such success is just such a motivation. Thank you Nikki and all the best with your growing biz! Amy xx
Cheering you on, Amy! You’ve got this :)
Nikki, I am so in love with your honesty about your very own ‘rise to the top’ journey! Thank you so much for sharing all the behind-the-scenes goss and figures. It makes it all that much more real and that much more inspirational. Thanks and congrats! x
I see what you did there, Andrea ;P Thank YOU for the comment!
Well done Nikki!
Thanks, Amy!
Hau oli la hanau to you and your biz! Congratulations on your first year. Cheers to your success! With All my Aloha!!! <3
Mahalo, Thea!
Way to go Nikki! This is sooo inspiring! I don’t know if I’m your ‘dream client’ (serious issues with opening up in my writing) but I do know I need help with my copy and really want to know when you are having another course that I can get in on?
Umm Tiffanie – that’s exactly the struggle many of my dream clients have ;)
A Course About Copy opens for GOOD this summer – so be sure you’re in the Inner Circle to get the scoop! (www.acourseaboutcopy.com)
Hi Nikki, I think you had an example of what your first splash page looked like. Can you give a link to that and let me know what you used to create it?
Thanks so much! Your story is every inspiring and why I always come back to reading your fabulous posts!
xo Sally
Never mind… just found the image in your “My First 1000 Subscribers.” :)
Perfect! Glad you found it :)
Congratulations, Nikki! What an amazing year you have had. I’m so pleased I managed to get one of those last one-on-one spots last fall, and even more pleased I signed up for the first ACAC course (just after my new years’ resolution of “no more courses in 2014”, but I had a good feeling about making this exception, and I was right!). Can’t wait to see what you have cooking for year two. Thanks for sharing your notes, your story is inspiring. xo
That means so much to me, Caitlin. Thank you for sharing it.
Thrilled you’re happy with your ACAC rule-breakage ;)
Adorable Nikki, your story is so inspiring that I’ve printed it off to remind me daily of what is possible – and with a small child!!! (Mine is due in September!)
Keep being awesome!!!
xxx
Congrats on the little one, Ania – SO exciting!
Highly recommend you check out this post from Denise Duffield-Thomas. Even though I started my biz with a little one at home, I got some great tips and inspiration from it!
http://www.luckybitch.com/2013/10/baby-proofing-my-business/
I’m excited
Congrats Nikki! I loved this recap. I’m sure I’m not alone in saying that I love your candidness – it makes me feel like I’m along for the ride. And yes, I know to some extent I am along for the ride but it’s like you’re sprinkling sparkle dust of inspiration over me and possibly all your readers. :)
Like I said on FB, Many Happy Returns (It’s a Winnie the Pooh thing that I just can’t get enough of. Sorry. Of which I just can’t get enough ;) )
All my best and to another great year!
Thank you for sprinkling sparkle dust through this comment (and so many others this year), friend. I so appreciate your encouragement and always HAVE!
Mwuah.
AWESOME!!!! sssSOOOOOOOOOOOOOOOOOOOOOOOO PROUD AND DOUBLY SO CONCERNING YOUR AND STACEYS PROSPECTS !!!!!! LOVE YOU BABE. ONE PROUD DAD
NIKKI’s DAD!!! :) I love that you just commented and shared your love! Hoorah for you. You must be pleased as a peach at her success.
Best. comment. ever.
I love you thiiiiiiiis much, Pop.
My hero.
Gotta click “Submit” before I start crying…
That was INCREDIBLE! What a breakdown… You’ve been so blessed. Praying for more blessings for you for 2014. Take care.
Thank you, Lillian – same to YOU!
So WILDLY thankful for all the lessons learned and meaningful connections made this year.
The best is yet to come!
This is incredible. Thank you for sharing. So many people will appreciate your honesty so much. Amazing!!! You deserve it!!! So happy for you, Nikki!!!
Thank you for the love and exclamation points, Alina!! ;)
Nikki, you’ve done more than than just inspire young moms and entrepreneurs! You inspired this “old lady,” and soon-to-be empty nester, that the first thing to do is PRAY! I kept praying about my own biz, but that’s not what God had planned for me. When I finally got QUIET and listened, He answered my prayers, but with a resounding, “No!” I had to understand that starting a biz isn’t His plan for everyone, BUT I found that He was paving the way for me to fulfill a dream I’d stuck so far back in the past, that I even forgot I had had it!
What you did was inspire me to 1) pray, 2) listen, 3) realize when the answer is “no, I’ve got something else in mind,” 4) you can do anything you put your mind to, even if you’re on a tiny island with a baby, or a state where “everything’s bigger” and your “babies” are in college 5) count your rainbow.s
With much love and pride <3 <,
Aunt Melanie
Count your rainbows! Perfection, Mel.
Love you and so excited to watch your new adventure unfold :)
Nikki, thanks for pulling back the curtain, it was utterly beautiful to read about your journey through your first year of entrepreneurship. <3 ya mean it!
P.S. Totally inspires me to step out with grand (and exhilirating) plans for my work!
Step right up, Aradia! Your dream clients are waiting for you.
(And y’all are welcome behind the curtain anytime ;))
I love the DETAILS and step-by-steps of this blog. It spoke to my *heart*. I love the months run down, with a bit of personality and mistakes added in.
My question – how much of you success do you put down to B-school?
Glad to hear it, Rebekah!
When I first “found” Marie in Feb, I was totally inspired by the idea that she built a seven-figure business from her laptop. (That opened up a whole new world of possibility in my mind!)
The support, friends, and clients I found through the B-School community played a priceless role in my first year, no doubt. Will be foreverrr grateful for that.
At the same time – I give God the credit for my story. (Not in a cheesy, flippant, or Oscar-speechy way. I just genuinely believe this is what I was created to do, and my faith is what inspired me to share it on a bigger scale.)
Hope that helps :)
Nikki, congrats on your success! Go you..
You are inspiring especially since you did this with a little one. I have an almost 20 month old who is in montessori two days per week. I work in the mornings, evenings and when he is in school on online marketing for entrepreneurs. It’s never easy to balance it all!
Question – when you put your offer out on Facebook…had you already built up people on your page to extend the offer to? Or how did you get them to see your offer? Just curious…
Thank you for your generous sharing of info.
Thanks Monique!
High-five for building a biz + building a family ;) (Actually planning to talk about that a lot more in year two and beyond.)
For that first offer, I reached out in a FB group fillllled with entrepreneurs who needed exactly what I had to offer. I’d established credibility with them by being of genuine service and sharing tips, encouragement, and input where I could, so when I communicated my unique value in a smart, authentic way*, they naturally wanted to know more.
(*Aaaand that’s the heart of what I share with my dream students in A Course About Copy.)
Bottom line(s): Once you know who your dream clients are – proactively go find them. Meet them where they are – learn what they’re struggling with, engage with them in a meaningful way (in comments like these!). Build trust.
That’s how you’ll help them feel confident investing in you and your business when the time is right.
You’ve got this :)
Happy Happy Business Birthday, dear Nikki! You deserve every bit of success! <3 May your 2nd year of business be more successful, prosperous, and help even more entrepreneurs!!!
xoxox
Thank you, Vicky! :)
SO fun seeing this all in fast-motion cliff notes version! Congrats and Happy Birthday Nikki!
Thanks, Connie!!! You will always be a sweet, sweet part of the story, my friend :)
Nikki~
Thank you for sharing your first year’s story! I love the work that you do and am super proud of how you leapt right on into your brand new biz. Way to go lady! :-)
Thanks, lovebug. Likewise :)
This has been so helpful. A week ago I was wishing out loud, I wish someone could just share their success story. ;-) The links to the other blog posts are essential and thanks for the reference to your personal persona reference! Lots of love, keep doing this work. It more than inspires, it pushes me into action and all the women I will soon work with now have Nikki Elledge Brown.
Love that, Deanne :)
Hi Nikki!
I discovered you a few weeks ago through B-School (class of 2014!) and I just wanted to say you’ve been a big inspiration. I’m a writer and former journalist, and I’ve just launched a communications biz focused on helping small businesses tell their stories online. It’s been really inspiring to see how much value you’ve been able to give your clients through coaching and brilliant advice. I really admire your energy and positive attitude—it’s contagious even in your copy, so who wouldn’t want to work with you? Congrats on an incredible year, and thanks for the glimpse behind the scenes!
You are super amazing Nikki! So happy to have found your brilliant way of teaching and BEING! You are a Super-Woman. <3 xox Rhonda
Ah – thank you, Rhonda! I appreciate you :)
Thanks so much, Nicole! (Great name, BTW.)
Happy to share what I learn as I go. Makes this whole thing a lot more fun!
Thank you so much for this. It helps me realize the beautiful world that lies around the corned of my resistance. I’m ready for a break through and your story is more than encouraging.
Go get ’em, Michelle! All the best stuff lies around the corner of resistance. It is a BEAST, but you’ve soo got this.
Happy Bizzerversary!!!
Hubs actually read this entire post the morning it came out (took me a few days to get to the computer) and he laughed + loved you. Especially the “paychecks of the heart.” My guy doesn’t read anything but hockey blogs :) but when he saw the spring in my step Saturday morning, he asked “what’s up?” — I said my friend is just doing awesome :)
Congratulations! You’ve inspired me and taught me so much this year. I am so incredibly thankful that our digi-lives intersected and one day maybe the world will see fit to do it in person :) You’re one of a kind and an A+ practical dreamer in my mind.
I can’t wait to see all that life is going to unfold and produce because of you Ms. Positive Practical Dreamer!
Well I’m HONORED the mister took time to read it too! ;)
We will absolutely meet in person one day, friend, and it will be glorious.
Til then I’m happy to settle for what we get. So thankful you’re part of my dream team -slash- life in general!
I loved your story! Thank you for posting it in B-School. I am a first timer this year and love your website too!
Thanks, Dana! Happy to share.
Congrats Nikki on all of your success!
You are a gifted writer, and I truly enjoy reading your blog posts.
I’m inspired by your ability to build a sustainable business that gives back to boot. Keep up the great work!
Best,
Kristi
Thank you so much for the lovely comment, Kristi! Greatly appreciated :)
You go girl! That is freakin awesome! What was your jumpstart offer that got so much attention?
Thanks, Laura! The offer itself didn’t seem that special…it was a one-hour session for $199 with a bonus 30-minute follow-up, BUT I’m pretty sure it was the *smart, authentic communication* before and during the process of offering it that got folks excited to work with me.
Ah ha! Looking forward to learning form you!! :)
So inspiring! Thank you for sharing!!
Happy to share, Tiffany!
Your journey is truly inspiring! I’m new to b-school – so didn’t know you’ve been in business a little over a year. That is amazing progress.
Looks like you invested in the RIGHT programs and just put yourself out there to help people. Congratulations on everything Nikki!
Thanks, Siedah! Yep – I’ve had a reeeeally steep learning curve this year, but I wouldn’t trade it. (I got the “fastest worker” award back in third grade…I like to get on with it!)
Two words, HOLY MOLY!!! I am in absolute AWE of you my dear – you are totally rock’n the get-out-there and do what you love world!!! And Texas, a southern girl – I LOVE that part – being I’m from Mississippi and all. ;) Wishing you much, much more success girly!!!
Thanks so much, Carla! We’ve got in-laws in your neck of the woods ;)
Congratulations Nikki! One word – Inspirational : )
Two words, Claire: Thank you :)
HOLY WOW!!! This is so inspiring Nikki! Thanks so much for tracking and sharing your journey. Insanely helpful and motivating.
Happy to share, Sue!
Drat. I totally thought I signed up for the question party and got online for it and then realized I had no info on it – which means I must have gotten distracted by something else shiny after reading your post and didn’t actually sign up. I hope you record it. So sorry to miss it.
Replay’s up til tomorrow, Julie! Hope you saw that email :)
Hi Nik,
I just listened to the recording of your live chat (and I’ve been rereading a lot of your blogs over the last few days) and I just wanted to say thank you! You’re so inspiring, and so real! :) I love that you’re sharing you’re journey with your readers (and not just blogging how-to’s for copywriting, although your writing articles are so helpful too!).
I’m currently going through B-School and I’m a newbie, but getting to read about how you’ve started your biz from scratch has really encourage me to keep going!
Sending you and your family SO much love and blessings,
Anita xo
Love and SO appreciate this comment, Anita.
That’s exactly what I meant by my “new brand pants” – the new site won’t just have a new look, it’ll also give me some space to address MORE than just communication + writing.
(I’ve been doing that the whole time anyway, but now my home page copy will reflect it :))
Cheering you on, sister!
Mas vale tarde que nunca!
Feliz Busisnessario (spanglish)
Sigue inspirando al mundo digital y a los que tienen la suerte de conocerte.
Gracias por ACAC y tu blog.
With a Smile
Rocio
Que LINDA, Rocio :) Recibido con gratitud!
So proud of you, friend! You have an amazing heart and I’m really happy for you and this adventure!! I consider myself a little lucky for the behind-the-scenes walkie-talkie sessions hammering out ideas and whatnot :) Hugs!
Our walkie-talkies are PRICELESS, friend. Thanks for being my #1 subscriber :)))
Hi Nikki! I just watched (and thoroughly enjoyed) your B*Day call. It sounds like you took a ton of different programs in the last year, and it sounds like they were all valuable in one way or another. Would you mind sharing the whole list, as well as which of those programs were the *most* helpful? As in, which would you recommend for an entrepreneur with a limited budget?
Hi Rosie,
I took just a few courses last year, but all of the links I shared in the b-day call chat box were for blog posts or other free resources. (Yay for FREE!)
Here’s a list:
https://www.nikkielledgebrown.com/brand-pants-muffin-top/
https://www.nikkielledgebrown.com/my-first-1000-subscribers/
http://www.jennyshih.com/2013/05/steal-this-my-perfect-pricing-strategy/
http://www.facebook.com/dduffieldthomas/app_190322544333196
http://www.shetakesontheworld.com/2013/03/how-to-charge-more/
http://www.therisetothetop.com/product-launches/success-story-nikki-elledge-brown/
http://www.jennyshih.com/2012/06/steal-this-my-simple-system-for-getting-killer-testimonials/
http://archive.org/web/
For programs, products, and people I love and recommend, check out my “Resources” page right here: https://www.nikkielledgebrown.com/resources/
MOST IMPORTANTLY, learn from others’ experiences and best practices, but do your best not to get stuck in the “I have to do it this way because _______ said so” trap.
This is YOUR trail to blaze.
Experiment and have fun with it!
Hope this helps :)
Yay! I couldn’t see the chat box in my replay, so thanks so much for the list!
You’re very welcome :)
This is so inspiring to me, as a new blogger/website owner/health coach who is trying to get my business going. I just finished watching all 3 of your videos and am so motivated to redo several pages of my website! Your breakdown of your first year in business is extremely helpful, as I’m sitting here wondering how my ideas and plans could ever amount to anything for me. Plus the fact that you read Jesus Calling is another “sign” that I could be successful also – my husband and I read it together every morning. Thanks so much for all of the information you put out there for all of us! Looking forward to being one of your loyal followers!
Love that, Sharon. Great to meet you :)
Wow. Just wow.
Big Air-5 coming to you from Upstate New York!
I think I can learn a thing (or 10) from your focus and dedication. Someday I hope to turn this writing hobby into a business.
Whenever you decide to, you will, Joe! I believe it.
(Air-5 from Honolulu headed your way.)
So much inspiration and information!
Really looking forward to seeing your new website and loving the comment from your dad. Beautiful. :)
xx
Thank you, lovely :)
Nikki, you make me feel so excited about the year to come. THANK YOU. Your work brings so much value and happiness to me and to lots of wannabe-entreps like me. I will return the favor somehow. ;) xoxo
Thanks so much, Tonetee. And let’s change that “wannabe” status to “deciding-to-be” and make it HAPPEN! :)
Wow! Such an inspiration. Thanks so much for sharing these intimate details. I’m looking forward to digging through the crates and following along on the journey as it continues. All the best!
Ha! I appreciate a good word picture, April – digging through the crates is a good one :) Always feel free to ask Qs here or on my FB page so I can keep track and share what I’m learning. Happy to!
My job coach shared your site with me. Congratulations to your success! It must have been daunting at times, but it was encouraging to me to see how things progressed for you over the months!
Thanks for coming by, Heather!
I love the new look and text Nikki! So fun visiting and watching you evolve! I have not had time to read everything, but will give it time this weekend! XOXO Still so proud of you…
Thank you, Bunny :)
Oh Lady, thank you so much for sharing. This was the most inspirational guidance for me. I loved how you broke it down and provided links. I just signed up to B-school this year. And sometimes it’s just overwhelming to see the end results of other people and not knowing how the process was for them. I always preferred stories to advises ;)
I am working corporate as a business analyst and it’s a lot of going back and forth for me time- and idea-wise. I earn ok, and love what I do -visualization of complex data, but I know I will be getting bored since I work for some company and this has a boundary, with processes becoming repetitive eventually, and like I said – it’s *working for* a company :). I am doing a Phd on “Giving validity to intuitive processes and developing a visual interpretation of mathematics in order to open the field to visual thinkers, especially women” -This was a copy written by a friend (Camalo) of my purpose, which made me realize how important copy writing was.
Then Kimberly referred to your site, since I am doing my website, I was benefiting a lot from her free training too.
I am tied financially till August and but would love to get educated on branding and copy at some point. Your free bees and blog are already helping so much. So just wanted to shout out a THANK YOU ;) And hopefully we can work together someday. Looking forward to! Love, Ozge
Great to have you here, Ozge! Hope the freebies continue to serve you well :)
Nikki,
Thank you for sharing. I love what you teach and its inspiring. I am working on starting a business and it seems overwhelming to just get out there and so many opions on how to do that. Sometimes I get so frustrated and I think will people pay me for what I want to do. I know others that are out there doing it already. I am going to coach people who are newly diagnosed with food allergies and gluten intolerance. I have a great coach and right just not getting distracted and learning how to manage socail media and getting my name and what I do out there.. still seems hard at times but I keep going.
You’ve got this, Connie. Sounds like you may need to tune out all the opinions and tune in to really reaching the folks you want to work with. That’s what I did right at the start, and that’s what kept me (the right kind of) busy :)
This post is incredible. You have provided insight, resources, and inspiration for all that read it. I appreciate all that you have created, including this fantastic community of people who are so invested in what you do. Many blessings and a big congrats!
Beautiful, Jessica. Thank you!
I love the behind the scenes stuff like this and am amazed by how quickly you grew. Very inspirational, especially knowing that the resistance, fear and avoidance are normal, but not the end. Just little serendipitous speed bumps to test our faith, commitment and desire. Thank you!
“…resistance, fear and avoidance are normal, but not the end. Just little serendipitous speed bumps to test our faith, commitment and desire.” << YES, Priscilla! That's absolute perfection.
I love reading the business owner year in review posts. It’s so good to know how people come about and how they approach things; everyone is so different.
Glad you liked this one, Vanessa! :)
Hi there Nikki!
Thanks so much for sharing your journey in the first year of business – I LOVED your openness and can’t wait to hear about year 2. I receive your emails although haven’t checked out your site in its entirety yet. I would love to know how much you invested in yourself and your business in the first year?
You are hard proof that taking action is the key to success congrats. I wish you more and more.
Stacie xx
Thanks, Stacie! The year two review WILL happen before the end of year three…that I know ;)
As for how much I invested – I don’t currently have a breakdown from April to April, but I’d guess I invested about 40% of my revenue back into expenses + services (largest part of that was the photography, design, and development of this new site!), then 10% to giving.
Nikki,
This is beyond inspiring. How you did all of this in a year is beyond amazing!!
Glad to share a spark, Lindsay! It’s pretty crazy looking back at the very beginning with two years of perspective.
Excited to hear YOUR story :)
Seriously so so so inspiring. I have been having tons of self doubt lately, regardless of all the things that are going well for me (like winning Marie Forleo’s B-School scholarship!). This post made me laugh out loud. I am going to keep praying and keep dreaming! I know success is coming :)
Doubt will be a constant companion on the journey (“are we there yet? are we there yet??”), Elizabeth.
The sooner you figure out how to glean any wisdom from his Qs, put him in his place, and keep on moving, the BETTA :P
You’ve got this!
Hi Nikki,
Just wanted to thank you for sharing.
I’m just starting my business (signed up for B-school in March, Yay!) and your post is very encouraging.
Seeing how you went about it – step by step – really helps me simplify the process.
I’ve learned a ton.
Thanks so much!
L.
Hi Nikki,
It’s a pleasure to meet you and learn more about you. I found you through a Facebook post from Pat Flynn and his kids thanking you. It was truly sweet.
Anyway, This post is amazing and seriously inspiring. I recently launched my own blog, where I write about overcoming anxiety. I share my own story with overcoming my fears, and provide motivation, and encouragement to others looking to do the same.
My hope is to grow this into a business and really help people accomplish big goals, by taking the small manageable baby steps to get there. Reading the trajectory of your business gives me hope that I’ll be able to do that.
Thank you so much for sharing, I’ve signed up for your email list, I’m looking forward to the videos, and learning more from you. Thank you for all that you do!
Aaron J Kelley
That’s great, Aaron! Hope you’re doing well over there :)
What an inspiring story – just reading and am obsessed with how tangible and manageable this seems. Thank you for the step by step but more importantly the sharing of your heart story. I know I’m late to the party, but I’m such a fan!
haha thank you, Shanell! Tangible and manageable is GOOD :)
Hello from sunny Singapore! That was such an amazing story.. I have always wondered what it was like month-by-month when starting out.. thank you for sharing! It’s really inspiring and has given me much hope for my own blog. I don’t know where it’ll lead but I just feel this call to write and to share.
With much gratitude! xx
Happy to read that, Lynette!
Nikki I needed to hear this one today. I have been plagued with resistance to build my first e-course on Facebook marketing for beginners. Jesus Calling is part of my daily devotion. I love that you don’t hide your faith.
I could definitely stand to dust that one off the shelf (or app menu), Wambui ;) Thanks for the comment!