One Simple Copy Tweak You Can (Easily) Make TODAY

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Pop quiz. One question.

Are you by yourself right now? 

I mean, as you sit there on your computer (or on your phone) and read this post, is there a crew of people creepily peering over your shoulder?

Probably not. (At least I HOPE not.) And the same goes for YOUR readers + listeners.

The super-simple tip I’ll share today can be a game-changer in the way you relate to your community.

It’s a quick fix (+ new habit) that can lead to better conversations, stronger connections, AND a higher likelihood of working with potential clients + customers.

Wins all around!

In this video, you’ll learn:

  • The big mistake most people make when creating content (+ how to fix it)
  • How to make each reader/listener/viewer feel like she’s the only one in the room
  • The secret to more meaningful engagement (even in “mass emails”)

HINT: These bullets all relate to the SAME powerful tip. Which also happens to relate directly to first aid + emergency training. Hope you never need it for that, but if you do, YAY for you watching this video!

Click below to watch (or take a listen):

Click here to watch directly on YouTube.


Treat your reader like she’s the only one in the room. Because she probably IS. (Tweet that!)

When you say “you guys” (or as I like to say…”y’all”… ;)), you remind us that your content wasn’t just created for us.

And DUDE. We WANT to feel like it was created just for us.

In some scenarios like FB status updates and group posts, there’s a collective mentality and we “see” the other folks reading along with us. In those instances, plural pronouns make perfect sense.

In individual emails or posts like these, however, even though we KNOW we’re not the only ones in the digi-room, humor us and pretend.

Write to just one person at a time.

See if that “direct connection” makes a difference in engagement and feedback.


To put this tip to use, revisit already-published blog posts or email sequence and check for the “invisible everybody” pronouns. Swap those for individual “you” and singular pronouns where you can.

In the comments below, tell me:

Have you ever noticed the feel of a YOU vs. “you guys” when reading/listening?

How has writing to ONE worked for you + your audience?

Can’t wait to hear what you think ;)

To making the collective YOU feel special,


P.S. If you liked this post + want to help me spread the word by using the links below to share it with your buddies, I would greatly appreciate it! You can also subscribe to my YouTube channel if you’d like to see new videos before I’ve had time to turn them into blog posts ;)

Convo Copy Cheat Sheet



  1. Kim

    I really try to make my readers “hear” me, but I have never thought to write for just one person. I will try it! I do love to use the word y’all (GA girl here) and I love it when other Southerners use it, too. But I will take your advice! Good idea!!


    1. Nikki Elledge Brown

      Yes, Kim! Y’all is a hard habit to break in writing ;) How’s it working for you?

      1. Laurie

        Hey “Y’ALL”!! (I’m a Tennessee gal and LOVE to hear “y’all”!!) Great video…such a simple tip, but now that I think about it, the people I follow that I feel closest to, address ME, not US! Like Renae Christine from Rich Mom Business…she rocks and I can honestly call her a friend! How’d she get that way? One way was by speaking to ME, one of her “besties”…can’t wait to change my “stuff” to follow this tip! Thanks a lot!!!

  2. Taitana

    This Video came right on time!! I love it. I was writing yesterday and I was trying to figure out the “secret sauce” to making it sound a bit more personal. It really did feel like I was trying to talk to ALL of my audience, ALL at once. That’s probably because I am, haha, but this one little tweak made a world of difference for me today. Thank you Mucho!!!

  3. Shannon

    thank you thank you thank you for reminding me of this today! It is such great advice that I still seem to forget!

    PS. We had snowflakes yesterday… I’m sending them your way (jk!) xo

    1. Nikki Elledge Brown

      Ha! They must have melted en route, Shannon – my morning walk just got sprinkled out ;)

  4. Laurel

    Just about to write a blog post, and am excited to try this. It reminds me that if trying to speak to everyone, you’re probably speaking to no one! Much better to make the personal connection, which will speak to some individuals.

    1. Nikki Elledge Brown

      Absolutely, Laurel! I didn’t even touch on the deeper meaning of writing to one person, but YES even on a basic pronoun level it can make a big difference :)

  5. Christine

    Hey Nikki,

    Thank you for the great tip about writing with only one person in mind. I was struggling with how to make my blog posts, emails, and sales page more personal. I will use YOU alot more!

  6. connie curtis

    I never thought about writing like to one person. I think you want to speak like that in a video too right. It creates such a great feeling for them and me too.. thanks

    1. Nikki Elledge Brown

      That’s right, Connie! Any time the receiver can’t “see” the others who are hearing, reading, watching the message, it makes perfect sense to speak directly to one.

      When you’re addressing a group (via FB, social media, or even live audience situations), it makes sense to speak to the group since that’s the energy there.

      Make sense?

  7. Kai

    I do this most of the time. However, sometimes I have content that is clearly only for part of my list- for instance, there are some men on my list, but I was promoting a women only program.

    What do you do in this sort of situation?

    1. Nikki Elledge Brown

      Hi Kai!

      Depends on the makeup of your list – mine is like 95% or more ladies, so when I throw in a lady, sister, etc. I usually make a joke at the end like this:

      P.P.S. My sincerest apologies if you are in fact, a MISTER, not a sister. I default to lady mode. But I bet you already knew that, and I appreciate you for hanging out with me anyway.

      That said – I don’t specifically throw in the super-specific lady words because constantly adding disclaimers would get old real fast.

      These guys who sign up KNOW that I’m speaking mostly to women, and they’re okay with that or they’d unsub.

      Other examples:

      SUBJ: Is this you?

      In the email: Describe the person this program was made for.

      If it IS “her” – she’ll think ‘YEP!” and if it’s not because it’s a HIM, he’ll think “NOPE!” and move right along.

      Does that help at all?

  8. Carisa

    Such a great tip! I realized this after my very first video, so now I focus on just connecting to that one person who is watching. It helps me to try to think of a specific past client that I’ve helped with a relationship issue (whichever love tip that video is about) and picture her as the one I’m talking to for that video. Love it. Thanks for all the good insights!

  9. Teresa

    Great refresher. I sometimes forget this simple guideline. Thank you!

  10. Parnuuna

    Thank you for that tip. I think I’ve been pretty inconsistent with that particular thing, so now I’ll try to write only to one person.
    Awesome advice! :)

  11. Madhu

    Thanks for the tip! A very pertinent point!

  12. Melanie

    thanks Nikki, great tip. Just writing an email now and will tweek it! mx

Comments are closed.