Pop quiz. One question.
Are you by yourself right now?
I mean, as you sit there on your computer (or on your phone) and read this post, is there a crew of people creepily peering over your shoulder?
Probably not. (At least I HOPE not.) And the same goes for YOUR readers + listeners.
The super-simple tip I’ll share today can be a game-changer in the way you relate to your community.
It’s a quick fix (+ new habit) that can lead to better conversations, stronger connections, AND a higher likelihood of working with potential clients + customers.
Wins all around!
In this video, you’ll learn:
- The big mistake most people make when creating content (+ how to fix it)
- How to make each reader/listener/viewer feel like she’s the only one in the room
- The secret to more meaningful engagement (even in “mass emails”)
HINT: These bullets all relate to the SAME powerful tip. Which also happens to relate directly to first aid + emergency training. Hope you never need it for that, but if you do, YAY for you watching this video!
Click below to watch (or take a listen):
IN A (COCO)NUT SHELL
Treat your reader like she’s the only one in the room. Because she probably IS. (Tweet that!)
When you say “you guys” (or as I like to say…”y’all”… ;)), you remind us that your content wasn’t just created for us.
And DUDE. We WANT to feel like it was created just for us.
In some scenarios like FB status updates and group posts, there’s a collective mentality and we “see” the other folks reading along with us. In those instances, plural pronouns make perfect sense.
In individual emails or posts like these, however, even though we KNOW we’re not the only ones in the digi-room, humor us and pretend.
Write to just one person at a time.
See if that “direct connection” makes a difference in engagement and feedback.
To put this tip to use, revisit already-published blog posts or email sequence and check for the “invisible everybody” pronouns. Swap those for individual “you” and singular pronouns where you can.
In the comments below, tell me:
Have you ever noticed the feel of a YOU vs. “you guys” when reading/listening?
How has writing to ONE worked for you + your audience?
Can’t wait to hear what you think ;)
To making the collective YOU feel special,
P.S. If you liked this post + want to help me spread the word by using the links below to share it with your buddies, I would greatly appreciate it! You can also subscribe to my YouTube channel if you’d like to see new videos before I’ve had time to turn them into blog posts ;)