If there’s a cynical voice in your head saying:
“YES! Great idea, you. BUT it’s already been done. And so-and-so just did a post on that last week. And there are already 50 books on that topic. Pluuus….#google.
Why would they want to hear it from YOU?”
Watch. this. video.
In this one, you’ll learn:
- What Bing Crosby, Taylor Swift, and YOU have in common
- 3 ways YOU can stand out from the [insert industry here] pro the next tab over
- How to make your voice work for YOU(r dream clients + customers)
- Why real competition disappears once you can communicate your true value
- BONUS: The most recorded Christmas song of all time (it’s not what you think!)
Click below to watch (or take a listen):
IN A (COCO)NUT SHELL
Do you only enjoy ONE version of “The Christmas Song” at the holidays?
Me neither. I’ll take ’em ALL.
When it comes to learning (+ holiday tunes), variety is the spice of life. (Tweet that!)
As long as:
a) your audience wants and/or needs this “something”,
b) you’ve got legit experience with it, and
c) you’re not copying (or simply upcycling) someone else’s copyrighted intellectual property in your creative process…
….consider these three reasons to share it anyway:
1. Some people will literally only hear this idea from you.
Don’t assume they already know of (or prefer!) those other resources or people you’re hiding behind. They may not!
If you’ve got something worth sharing they can benefit from, SHARE (or create) it.
2. Some people will only understand it when they hear it from you.
It’s a relief when people speak our language. When we don’t have to TRY to understand what they’re saying. We appreciate examples we can relate to, words we actually use, and clear organization that’s easy to follow.
When we understand, we tune in. And that’s when meaningful connections are made.
3. The right people genuinely WANT to hear it from you.
What if Michael Bublé didn’t put out a Christmas album because Mariah Carey already checked that box?
I’m thinkin’ plenty of people enjoy BOTH.
It’s not an either/or situation. We can learn from several different sources (and be better off for it!). Options are healthy. And fun. (And if there’s already a post, book, course, widget in existence – SWEET. You’ve got a proven market!)
YOU make your business unique. The right people will see + appreciate that. (Tweet that!)
In the comments below, share:
What’s one thing you’ve been holding back on sharing or creating for this reason?
How WILL you share it with your own spin?
1. Happy holidays, BTW. 2. Spill it!
To you + your upcoming Christmas album,
P.S. If you liked this post + want to help me spread the word by using the links below to share it with your buddies, I would greatly appreciate it! You can also subscribe to my YouTube channel if you’d like to see new videos before I’ve had time to turn them into blog posts ;)
P.P.S. When I first wrote this post, I had recently spilled my guts on Facebook to tell you how thankful I am for YOU and the impact you’ve had on my 2014. There’s SO much more to say than what I squeezed into 7ish minutes, but it’s a great starting point. Check it out.