3 Reasons We Need to Hear “It” From YOU


Screen Shot 2014-12-22 at 3.48.43 PMNew year.

New ideas.

New resistance.

If there’s a cynical voice in your head saying:

“YES! Great idea, you. BUT it’s already been done. And so-and-so just did a post on that last week. And there are already 50 books on that topic. Pluuus….#google.

Why would they want to hear it from YOU?”

Watch. this. video.

In this one, you’ll learn:

  • What Bing Crosby, Taylor Swift, and YOU have in common
  • 3 ways YOU can stand out from the [insert industry here] pro the next tab over
  • How to make your voice work for YOU(r dream clients + customers)
  • Why real competition disappears once you can communicate your true value
  • BONUS: The most recorded Christmas song of all time (it’s not what you think!)

Click below to watch (or take a listen):

Click here to watch directly on YouTube.


Do you only enjoy ONE version of “The Christmas Song” at the holidays?

Me neither. I’ll take ’em ALL.

When it comes to learning (+ holiday tunes), variety is the spice of life. (Tweet that!)

As long as:

a) your audience wants and/or needs this “something”,
b) you’ve got legit experience with it, and
c) you’re not copying (or simply upcycling) someone else’s copyrighted intellectual property in your creative process…

….consider these three reasons to share it anyway:

1. Some people will literally only hear this idea from you.

Don’t assume they already know of (or prefer!) those other resources or people you’re hiding behind. They may not!

If you’ve got something worth sharing they can benefit from, SHARE (or create) it.

2. Some people will only understand it when they hear it from you.

It’s a relief when people speak our language. When we don’t have to TRY to understand what they’re saying. We appreciate examples we can relate to, words we actually use, and clear organization that’s easy to follow.

When we understand, we tune in. And that’s when meaningful connections are made.

(Click here to read more on that.)

3. The right people genuinely WANT to hear it from you.

What if Michael Bublé didn’t put out a Christmas album because Mariah Carey already checked that box?

I’m thinkin’ plenty of people enjoy BOTH.

It’s not an either/or situation. We can learn from several different sources (and be better off for it!). Options are healthy. And fun. (And if there’s already a post, book, course, widget in existence – SWEET. You’ve got a proven market!)

YOU make your business unique. The right people will see + appreciate that. (Tweet that!)


How to Overcome the “Everything’s Been Said” Factor

The Shockingly Simple Secret to Finding Your Voice

How to Overcome Resistance

The Power of Good Storytelling

3 Good Reasons to Give Away Your Best Stuff


In the comments below, share:

What’s one thing you’ve been holding back on sharing or creating for this reason?

How WILL you share it with your own spin?

1. Happy holidays, BTW. 2. Spill it!

To you + your upcoming Christmas album,


P.S. If you liked this post + want to help me spread the word by using the links below to share it with your buddies, I would greatly appreciate it! You can also subscribe to my YouTube channel if you’d like to see new videos before I’ve had time to turn them into blog posts ;)

P.P.S. When I first wrote this post, I had recently spilled my guts on Facebook to tell you how thankful I am for YOU and the impact you’ve had on my 2014. There’s SO much more to say than what I squeezed into 7ish minutes, but it’s a great starting point. Check it out.



  1. Ali Schiller

    Thank you for this post, it came at just the right moment. I really appreciate your work, thanks for the reminder to share & trust.

    1. Nikki Elledge Brown

      Thank YOU, Ali. Glad it came at the right moment for you :)

      Happy sharing!

  2. Deana

    I’ve heard this advice before, but just like you shared – it didn’t sink in until I heard it from you, Nikki:) Especially as you likened it to the individual expressions of Christmas carols. Thanks for this! Perfect as I venture into the new year with a heart full of intentions, plans, and vision (and a mind full of ‘Are you kidding? Why would anyone want to learn this from you when so-and-so has already done something similar?’) haha! Merry Christmas:)

    1. Nikki Elledge Brown

      YES, Deana! Sing loud ‘n’ proud, sister.

      Merry Christmas :)

  3. Cortney

    Hi Nikki – I feel like you wrote this post just for me. I have been riding the fence for a while now and need to really put what I want to accomplish out there and I think I need to do a video blog similar to what you do each week. Writing copy is one thing but allowing people to see and feel your emotion in presenting it will set the subject matter apart. Thanks for putting all of you out there – it’s so refreshing to just see real people helping real people. Have a Merry Christmas as well!

    1. Nikki Elledge Brown

      Thank you, Cortney!

      So happy to hear this sparked something in you. Video is a GREAT way to connect with your audience. (In fact, I just added an “ACAC for Video” bonus to our library to help take the ol’ recipes to the small screen!)

      Have fun with your videos :)

    1. Nikki Elledge Brown

      Always happy to provide encouragement, Jessica! Keep on sharing :)

  4. Krista

    Nikki- the Christmas Song analogy is just perfect!
    Thanks for the reminder. Being in the Health & Wellness industry I struggle with “coming up with something new” to share, but really it doesn’t have to be “new”!
    Wishing you and your family a Happy Holiday Season (and many different versions of Santa Baby & other Xmas hits!)

    1. Nikki Elledge Brown

      Exactly, Krista! What may not seem new to you is *absolutely* new to your potential clients and customers who don’t already know what you know.

      Many Santa Babies and Jingle Bells to you too ;)

  5. Shonna

    Talk about perfect timing! I am a successful airbrush tanning professional and have been training women to start their own tanning businesses for over two years…all one-on-one. I decided that 2015 is my year to turn the one-on-one into workshops so I can reach more women and wouldn’t ya know it…I saw that two other women I really admire in my industry are doing the same. Look out! Here comes the doubt! But you are so right. There is room for all of us. Thanks for the reminder. xoxo

    1. Nikki Elledge Brown

      Absolutely, Shonna!

      Some of those salon owners would reeeeally prefer to learn from you if they had the chance. Can’t deprive them of that opportunity :)

      Keep me posted!

  6. Mallie Rydzik

    Well I feel silly, because this post really was what I needed to read to understand that multiple people can offer the same thing! The music analogy is brilliant. I’m writing a business book for spring 2015 and have a strong “who wants to read what I have to say?” barrier to break through.

    1. Nikki Elledge Brown

      Ha! So glad it sparked an aha moment for you, Mallie. Your readers will be too :)

  7. Heather K. Jones

    LOVE your abundant mindset, Nikki! Awesome video. XOXO

    1. Nikki Elledge Brown

      Well thanks, Heather! It’s definitely a work in progress. Recorded this video as much for MY future reference as for everyone else’s :P Glad you enjoyed it!

  8. Sarah

    Absolutely love this Nikki! Thank you. Hope you and your family are having a wonderful holiday season.

  9. Nikki Swindle

    i love this Nikki, I have been suffering from this for months myself – putting ideas off for fear of being labelled a copycat!

    It’s time my version and interpretation got out in to the world! Thanks for the virtual encouragement!

  10. connie Curtis

    Just pushing forward and getting clients. I coach people who are newly diagnosed with food allergies and gluten intolerance. I guide them on the basics to go from surviving to thriving. Also have you looked into gluten and the paleo diet. It has to do with what you shared about a few months ago.

    1. Nikki Elledge Brown

      I haven’t, Connie, mostly because I don’t know that I could actually follow through with either – ha! – but please feel free to send me more info! (I know you’d mentioned that in the comments.) Thanks for thinking of me :)

  11. Simone – Yogamona

    Thanks Nikki – such valuable tips! I clearly needed to hear them from you at this point in time. Hearing them loud and clear :-)

  12. Kim Nuttall

    Wonderful thank you Nikki. It is such a blessing to find people such as yourself, empowering others to raise their voice…to shine their light…to share their passion and purpose. For we all have gifts to share with the world and none of them are exactly the same…none of them have been experienced by others before. The message may be the same, but the experience in which we find ourselves through our connection with others, is miraculously unique. Thank you for being a bringer of the light to others. Thank you for shining that light for me.

    Much love. xxx

    1. Nikki Elledge Brown

      Wow, thank you so much for the thank yous and encouragement, Kim! Love all that shiny talk :)

  13. Rachel

    Love it! So helps to be reminded that variety is the spice of life.

    Especially love your comment: “What if Michael Bublé didn’t put out a Christmas album because Mariah Carey already checked that box?”

    1. Nikki Elledge Brown

      Ha glad you liked that one, Rachel! Took me a while to figure out a good “What if _____ because ______” example ;)

  14. Aasiyah Ghazi

    OMG I was actually really frustrated and upset yesterday because I am coming out with two programs, one that I am about to launch next month. I’ve been coming up with a savvy title for myself and when I thought I had the clever creative ideas, Google showed me everyone else had come up with it too. I was frustrated to the point of crying (a normal reaction when I am more than frustrated, to say the least). I spoke to a couple of friends and one of them led me to you, to check you out since you are good with showing people how to write about me pages. And voila! I saw this blog and it was what I needed.

    I go through the “why would anyone want to listen to me anyway” blues to the point where I get really down on myself and feel I’m not even creative enough if everyone else is coming out with the same type of programs I am coming out with. And then I get overwhelmed and frozen so when I see these kinds of posts and get support from friends, I find myself picking me up and getting back to the game.

    Thanks Nikki! I hope to interview you on my radio/podcast someday (another idea that is bubbling from me is to create my own radio show!). :) Now to dig into more of your blogs and see what more I need to learn!

      1. Aasiyah Ghazi

        Just checked it out, watched your video, read your blog and commented. Thank you for the recommendation! :D

  15. Kristen

    So I clicked on this video because I am struggling with my blog. I am a mom blogger and of course, something that broad always raises the question “what do I have to say that hasn’t already been said before?” Your points about voice, and trust and audience just needing to hear something again, really encouraged me. One thing I am excited about that I have been holding back on is taking an angle that involves educating moms on football. It’s Fall and my boys have been heavy into sports for years and that’s one thing I know a lot about. It could lead to more like other sports but for now, football is on my mind. Would love to know your thoughts and thank you for the encouragement of this post…..even almost a year later. :)

  16. Danielle

    Great post! I recently listened to you on Amy Porterfield’s podcast and became an instant fan. I’m in the process of starting an online business (while working full-time and being 8 months pregnant) and you’ve been a big inspiration and help over the past couple of weeks. Good luck with #dekewatch2015 (I love the name). :-)

    1. Nikki Elledge Brown

      Thank you so much, Danielle, and congrats on the little one coming SOON! Deke was born one week after this comment, hence my delay in replying ;)

  17. Miryam

    Nikki, my main reason for holding back is for not being able to define and organize what I want to do. I KNOW that I am “called” to put something out there, but I can’t seem to find the key, hone it and DO IT!
    Thanks for your guidance.

    1. Nikki Elledge Brown

      Totally normal, Miryam. The best way to figure it out is to just start trying something. With someone. The more you move, the more clarity you’ll get – and you’ll refine as you go! You’ve got this. Whatever “this” ends up being :)

  18. Carolyn

    Loved it! So true, someone is missing out if we don’t put ourselves out there. Merry Christmas and thank you!

  19. Debra Rogers

    As with the others, great timing, Nikki! I spent 2014 being super creative and having an amazing, whirlwind year with my first book about my story of heartbreak & how he did me a favor. But in 2015 I realized I wasn’t building my platform right. What was supposed to be a few months of learning about the business side turned into a whole year. Slowly I slipped into that mentality of “there are so many others out there who are doing talking about love & heartbreak.” So I stopped writing. I’m happy to say these last few months, I’ve reconnected with my purpose in such a powerful way, that I’m ready to rock 2016! Thank you for the reminder that our experiences & stories are what makes us unique.. You are simply awesome. Merry Christmas and thank you for this holiday gift! :-)

    1. Nikki Elledge Brown

      Love that, Debra. Good for you (and the folks you serve!).

      Merry (belated?) Christmas to you and happy 2016!

  20. Kelly Baader

    Such a DIVINE timing reminder:) Thank you so much, Nikki!
    There is a specific audience waiting for each one of us :)

  21. Audrey S. Arnold

    Hi Nikki, this is a fantastic reminder at a perfect time! Thank You! :) As I am now reviewing my achievements for 2015 and my goals for 2016, I was thinking that I didn’t know where to start to release my new endometriosis program (tech, which information first, etc.). Your reminder that, until I get it out in the world, the ladies who need the information won’t be able to get it and get better, made me decide to go with it, without worry of perfection, but rather to get it out imperfectly and create a lasting “imperfect” change into my Tribe’s life! Thank you again!

    I wish you all amazing and restful holidays full of relax, peace, love, and everything that makes for you the best time in your life! I also wish you an amazing Christmas full of family, fun and great food! And, finally, I wish you a shift to 2016 worth remembering, that celebrates the old, and welcomes the amazing new! :)

  22. Janin Johnston

    Aloha Nikki, Mahalo for the great analogy you used with the different artists singing the same song – I love how you put it that way, I think you’re so cute! I am a local girl here in Hawaii and I love that you refer to Hawaii a lot. a hui hou malama pono (until we meet again, take care)

  23. Rachel

    Thanks for sharing this reminder. So loved connecting this to Christmas music as that will remind me when I hear songs.

    1. Nikki Elledge Brown

      Fabulous, Rachel! Great excuse to listen to Christmas music all year long ;)

Comments are closed.