My First Newsletter: The Calm Before the Storm

My First Newsletter The Calm Before the StormOn April 18, 2013, I sent the following newsletter to a subscriber list of exactly 41 people. At the time, that was a huge number to me (it had been just 12 less than two weeks prior, after all!).

I wanted to send them SOMETHING so they wouldn’t forget why they’d subscribed in the first place.

Screen Shot 2013-07-27 at 8.42.22 AMWhat I NEVER could’ve imagined was that just four weeks later, I’d be sending an email to that same list, this time with over 741 subscribers.

Since this ridiculously crazy list growth is forever going to be part of my story, I figured it’d be fun to share my very first newsletter with you.

We’ve all gotta start somewhere :)

Before I begin, can I just tell you how excited I am to be writing my very first newsletter of all time!? Party in the USA! This is exciting.

I’m SO honored you’re here to start this journey with me.

If I’ve done my homework correctly, you’re a bright, energetic entrepreneur (who found me through Facebook or my personal blog), and you’re looking for help attracting your dream clients.

Sound about right?

Sweet. That’s exactly what I want to help you do.

Before we get down to biz, though, I gotta be honest. I thought about waiting to reach out to you via email. My website isn’t ready. My packages aren’t nailed down just yet. I don’t even have my final logo designed!

But I couldn’t wait.

You’re excited about learning how to attract your dream clients with your true, authentic presence – both online and in person. And I’m excited to show you how.

I’m working to launch my site no later than June 8th (my birthday!). Eventually I’ll have weekly blog posts (and even videos!) to share with you.

In the meantime, I’ll stay in touch via these emails – no more than once a week, no less than every two. These pre-launch emails will be a fun mix of tips, updates, and occasional Q-asking to get your input.

That work for you?

Good deal. Now let’s jump right in to the fun stuff.

Just for you, my exclusive VIP inner circle, I present my first official tip on attracting your dream client (and 1,000 more just like her):

Know who she is.

Yep – I said it. And I know. You’ve heard it  (one squillion times) before.

It’s worth repeating.

I know this tip may seem redundant, but for what I do, it’s foundational. I can’t help you find your dream client if you don’t know who she is. And that may change on a day-to-day basis as you get clearer on your business! Besides knowing what you’ve got to offer, this is step número uno.

There’s an old saying: You gotta kiss a lot of frogs before you find your prince.

While that may be true in your dating life, there’s no reason for it to be true in your business life!

If you take the time to get inside your dream client’s head and see the world from her eyes, you’ll have a MUCH easier time attracting her from the start.

In order to find the right clients, the ones you can’t wait to work with, the ones who really “get” the value you have to offer and can’t wait to work with you…you’ve gotta do this work. On a regular basis.

Trust me. Those special customers are SO worth it. Not only will they make your business more fun, they’ll make it more profitable! It’s a win-win. A match made in entrepreneurial heaven.

No frog-smoochin’ needed.

You ready? (Your dream clients are waiting!)

Let’s do this.

Here’s your action plan, should you choose to accept it:

  1. Describe your dream client. I know, I know. You’ve done it before. This time think of it as an online dating profile. You’re designing “the one” for your business. Cover the basics (age, interests, career) and then get into the details (quirks, sense of humor, phobias, guilty pleasures). Write it all down.
  2. Repeat step one for every product or service you offer – from free content to paid coaching, products to workshops. Do this regularly. You may have some tweaks to make based on recent discoveries!
  3. Celebrate! Carve out time to CHILL out and enjoy this anticipation phase. You’re on the verge of some really exciting breakthroughs. It’s gonna be good.

Alright, friend!

That’s it for today. Baby steps. You got this.

In the next newsletter, we’ll talk about step two. It’s so crucial that I almost made it #1! I see so many entrepreneurs skipping this step, and I’m willing to bet (fake money) that their businesses suffer as a result.

Until then, please take care of yourself. Think happy thoughts, and remember not to take yourself too seriously in the middle of all this business-planning.

And… if you know of a few bright entrepreneurs who would LOVE to get these tips and emails, please send me their way. The more, the merrier!

I am sincerely excited to get to know you better and help you make your business more enjoyable and more productive. Being an entrepreneurial matchmaker is fun :)

Sending all my aloha from Honolulu!




  1. Franchesca

    I love this post! First, the amount of courage to send it outside you didn’t have your website ready or packages set in stone-very inspiring! Knowing me I would try to wait till everything’s perfect(even though I’m learning that’s sabatoge because there is no such thing.) Second, you have some awesome insight in this newsletter- quality info that would have me in the edge of my seat for the follow up newsletter!

    1. Nikki Elledge Brown

      Thanks so much, Franchesca! Crazy to realize how much has happened since this first post + email. I still remember it like it was yesterday, but in some ways it feels like a lifetime ago.

      If you haven’t yet, check out this one – it’s a message for my fellow recovering perfectionists ;)

  2. Sarah Michelle Brown at

    Nikki, you are the bees knees. It’s super inspiring to see the baby steps of your first newsletter. It’s no surprise that you’ve had such quick and delightful success. You’re super talented, smart, creative and such a hard worker. The world was ready for your gifts.

    Wishing you even more great leaps in your biz in 2015!

    1. Nikki Elledge Brown

      And YOU are super talented, smart, creative, and such a hard worker, SMB!

      Thank you so much for the encouragement, friend :) Sending it right back your way!

  3. Tendai

    Nikki, this is so inspirational. To think you sent this out prior to your website and logo development too??? Such a bold and savvy move which obviously paid off.

    It’s funny how we all do things in different orders! I sorted my logo 1st and then launched my FB page (reluctantly without a website) and then Twitter & Instagram.

    My about me page was AWFUL but thankfully I came across your FB pg and then website where I watched your videos and was then able to re – do.

    Big thank you for this as the newsletter is the next step – probably a brief one to my friends & family tomorrow and then the real deal big one to all subscribers as the 1st official newsletter next month.

    Thanks again :-)

    1. Nikki Elledge Brown

      Yes, Tendai! More important than anything (in my experience) is just getting out there and connecting with people. The logo, design, and site, will develop in right timing (and evolve over time!), but that value exchange is what the business is all about.

  4. Mel Morris-Jones

    Nikki this is fantastic! I’m about to send out my first newsletter and just reading this has given me tonnes of inspiration. I’ve locked my inner perfectionist in a box (she’s constantly knocking trying to get out!) because I’ve spent way too long procrastinating, but 2015 is going to be my year. :)

  5. Catherine Worrick

    Thank you for this post! I’ve been hesitating on emailing my list until everything is ready but you know… I think I’ll get uncomfortable and just do it! Adding in lines about my intentions actually sounds more inspiring than what I had planned. This is a great framework!

  6. Diana

    Hi Nikki – this really encouraged me. I tried setting up Mailchimp months ago and just imported everyone on my personal email which, after about 9 years of having that address totalled about 375 addresses. Haven’t yet sent an email tho……thought I needed to have my “professional image” all set or it would look flakey and work against me. Have loads of content partially written on my computer and I feel like I could just explode sometimes because I’m constantly researching and learning, but I need to be sending what I know out to people so they can benefit from it. What’s the best way to cull down an email list that has a mix of warm and cold contacts?

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