The Secret to Building (+ Keeping) Momentum

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In 2014 I operated in a very clear pattern of start – stop – start – stop – start (oh hey, #bizpuberty).

It all worked out in the end (with plenty of great lessons), but it was exhausting and a bit too dramatic for my taste.

While taking my little man for a spin the other day I had a *mega* AHA moment that helped me reframe the hare-like habits of old – helping me see why it is SO important to slow it down and get my tortoise on.

If you’ve had a hard time keeping a steady pace in your business lately, you’re gonna like this one.

In this video, you’ll learn:

  • How running a business is like riding a (Ninja Turtle) bike
  • What I did to get my productive mojo back after various funks
  • How to come to terms with your own creative seasons (without losing momentum)
  • That B looks really cute with his Lightning McQueen helmet on [in video!]

Click below to watch (or take a listen):

Click here to watch directly on YouTube.


There’s no denying it: Progress feels GOOD.

When we don’t take steps toward something that we want – we fizzle.

We feel aimless because we ARE aimless.

When we remind ourselves where we’re headed (i.e. look up!), it’s SO much easier to keep moving.

If you’ve lost your momentum (+ that productive feelin’), here’s how to get back on track:

  1. Choose ONE project you’d like to complete (or one goal you’d like to meet) in the next week (or month).
  2. Break that baby DOWN into bite-sized action items. We’re talkin’ teeny tiny.
  3. Commit to doing at least ONE of those items today. (And have a couple backups ready in case you’re on a roll.)

Example: Michael Hyatt openly shares how he faced serious resistance when it was time to write one of his books. Like a (productive!) pro, he maintained momentum by taking baby steps. Literally – one day all he did was create a new document for each chapter of the book – “Chapter 1” – SAVE. “Chapter 2” – SAVE. etc. (It eventually became a best-seller.) BOOM.

Get the point here, friend?

SPOILER ALERT: The tortoise WINS. (Tweet that!)

Stay focused and run (or walk!) your race. You’ve got this.


In the comments below, share:

What is ONE totally achievable baby step you will take today to start (or keep) building momentum?

(Don’t forget to check back in when you mark it off your list!)

To ninja turtles + productive tortoises,


P.S. If you liked this post + want to help me spread the word by using the links below to share it with your buddies, I would greatly appreciate it! You can also subscribe to my YouTube channel if you’d like to see new videos before I’ve had time to turn them into blog posts ;)



  1. Jennifer

    Thank you for this message Nikki! This totally spoke to me today and you lit a fire under me to stop procrastinating and just start writing and get going on my business!

  2. Marsha from

    Thank you THANK YOU! I was JUST talking about that feeling with a friend. And I’m trying to practise it today: I had today scheduled to record some videos… and I think I lost my iPod touch, aka my smartphone equivalent and camera.

    Going to keep searching and putting up little LOST signs – but in the meantime, I’ve borrowed a friend’s camera and plan to FORGE ON to keep momentum!

    Thanks for the reminder and the great advice!

    1. Nikki Elledge Brown

      You did a GREAT job forging on, lady! I loved seeing your vids popping up in my feeds :)

  3. Carin Kilby Clark

    I love this advice… and I really needed to hear it today! I’m going to stop procrastinating and submit the media pitches I’ve had on the back burner this month… it was a January goal so I’m going to knock it out today and finish STRONG! Happy Friday :)

  4. connie curtis

    Thank you. I am out busting my ass to get myself visible, know as a expert, so I can let people know what I do.. every action gets me out there and connecting so that my ICA can find me. Sharing my story that has been a tough one. :) Love your stuff and you inspire me.

    1. Nikki Elledge Brown

      You’re doing great, Connie! Keep on goin, sister :)

  5. Mallie Rydzik

    I love baby stepping toward goals (and it reminds me of the Bill Murray movie, “What About Bob?”), but it seems the biggest goals I have are the ones most difficult to break down and tackle. I’ve got a nice Scrivener document set up with an outline of my upcoming book, but boy am I procrastinating on the writing!

  6. Kelita

    Such a great tip. Focusing on one thing and getting that done in bite sized chunks. I am the type to jump in on the entire task and expect to get it finished overnight!

    :) love it

    1. Nikki Elledge Brown

      Me TOO, Kelita! Bad habit that turns into burnout or total procrastination…neither of which is good for business ;)

  7. Summer Tannhauser

    Great advise about keeping the focus on one over arching goal. I currently have a little test for myself before I start working on any business actions. I ask myself – “Will this ACTIVELY help me build my list and gain new subscribers?” – which is my number one goal right now. If the answer is no, then I recheck my priorities and try to either modify the task or shift focus to a different task that will directly support my goal.

    The “must-do” list for a business owner is always a mile long it seems … I least I think so :), so your 3 step “getting back on track method” makes a lot of sense for breaking it down into a manageable daily task.

    1. Nikki Elledge Brown

      Glad this helped, Summer! And that’s a GREAT Q for just about everrrrybody to ask in a given day. So easy for little low-impact things to creep up and take up the whole day!

  8. Bren Murphy

    Hi Nikki,
    Really connected with your hare and tortoise analogy – for me momentum is a matter of sustaining both interest and passion through the third quarter – the end is in sight, and your energy is lagging, you need to just push on through.
    Bren Murphy

    1. Nikki Elledge Brown

      Absolutely, Bren!

      Now’s the perfect time to reconnect with our dream clients + customers to get the inspiration we need to finish the year strong (instead of talking ourselves out of the goals + intentions we set for the first half).

  9. Rochelle

    I found this incredibly useful. Been stuck on page 23 with multiple stories I’ve been trying to write. You are my new favourite person.

  10. Tania

    Thank you. Thank you. Thank you. Watching this video is so helpful today. I was feeling that sad alone feeling after an amazing 3 days of taking action during the Feminine money mastery with Kendall SummerHawk. I got my first paying client 4 days ago and delivered 2 days ago. The action I am taking today is writing down the money I received on the money tracking sheet we got on training. And celebrating and dancing in my hotel room for myself,by myself and with myself. I got this! One client at a time. Whoo hoo.( Ps I forgot to mention that this is my first solo travelling trip across the ocean from the UK. I’m driving to Sedona in less than one hour by myself! Yay you go Tania.

  11. Gina

    I really needed to hear this today, all week in mind I have been telling myself that I am such a procrastinator, I was actually starting to believe it. But deep down inside I know that I can do this I just need to get going and keep up momentum. Thanks

  12. Roxanne

    Such a great reminder and perfect timing Nikki! Currently, I’m pushing through the stop and start stage and today, I grabbed a binder and put all my scattered notes into it for my first evergreen course. Next up, writing the outline later today. I know I’ll fuss with it a lot to get it right, but just doing that gave me a little spark of clarity!

    I think not being too hard on yourself when you stop is an important part also – don’t beat yourself up too much or you may talk yourself out of it altogether! Just pick up and begin again… and again… and..

  13. Adrienne

    Thank you for this. My business is just getting started… so much to do. Sometimes I feel like if I’m not slaying a dragon every day, I haven’t accomplished anything. I have to remind myself to just keep moving forward (even if it’s not perfect). The baby steps count too!! :)

  14. Ann

    I really needed this. I have been feeling flustered with my blog and not sure what to really do anymore and seeing this video it hit me that I am focusing on the big steps that I want for my biz not the small steps THANK YOU for that! & Happy Mothers Day to you!

  15. Laura

    I just love your style and how you communicate and motivate! This particular message really resonated with me. I’ve been hitting some major resistance as I’m creating and preparing to launch my first online course. Just as I would make headway, I would get sick. So I finally did exactly what you said and I made sure I at least did SOMETHING even if it was itty-bitty. I’m going at a snail’s pace but I’m moving forward. Thanks for the encouragement! (And way to go B! You are rocking and rollin on that cool bike!)

  16. Cynthia

    Thank you Nikki for sharing this video. I have had a very tough summer but in the midst of it took the plunge to really take my business on and be focused with. The one baby step I will take today is to write my next Facebook post for my FB page and send to my buff for comments. Thanks again

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