Written words are important. Valuable. Necessary.
But I sure do heart video.
And if you’re drawn to the idea of using video to connect with your dream clients, I think you’ll heart this post.
Fun fact: ALL of the recipes I share in A Course About Copy developed organically from years of experience teaching public speaking at the college level (before starting my business).
I’m all about conversational COPY because I’m all about conversational speaking. Genuine interaction, no matter the venue.
It’s not about trying too hard to be anything that you’re not. It’s about clearing the fear, the awk, and the distractions, and allowing you to be yourSELF. On purpose.
Whether you’re writing or speaking, there are just certain ways to present info that make SENSE.
And today I want to help you write a blog video that makes sense.
In this video, I’ll share:
- Why I feel so strongly about video (even though I’ve got an entire course about COPY)
- The biggest mistake so many folks make at the start of their videos
- 4 simple steps to keep your content focused and valuable
- How to find your sweet spot when it comes to video length
- My exact process for writing my video outlines (+ info on where you can learn more of my best vid tips)
- A homework assignment to get you one (actually…FOUR) steps closer to your first video post :)
Click below to watch (or take a listen):
IN A (COCO)NUT SHELL
Creating video content is a GREAT way to showcase more of YOU on your site. Have fun with it!
The Blog Video Recipe
- Attention Getter: Why should they listen? What’s in store?
- Intro: Who the hey are you? (Short ‘n’ sweet. This could be their first time finding you. Help ’em out.)
- Nugget: The GOLDEN nugget. What are one to three valuable points you can share?
- Homework: The action step. What is one thing they can try today to put this gem into practice?
It can really be that simple. (Click here to see it in action in one of my Prep School videos.)
Whether your video is one minute or ten minutes, the goal is to speak directly to YOUR dream clients, customers, readers, watchers…etc. and add value in a way that only YOU can.
That means you’ve got to do your best to relax and just be yourself.
A whip-smart video outline can help you do just that.
INTRODUCING: ACAC for VIDEO
I loooove this vid + speaking stuff, and there’s plenty more where these tips came from.
In fact, I’m currently creating a brand new bonus for A Course About Copy called ACAC for Video. Once it’s ready, I’ll send it to all current members of ACAC, and from that point it will only be available to new students who sign up during their “first-chance” offer after their first run of my free training videos. (A reward for those CEO-like quick decision-making skills.)
If you want writing your site NOW you can get the full scoop on ACAC here, or you can start with the free videos at acourseaboutcopy.com, and I’ll let you know when that “first-chance offer” comes up!
In the meantime…
Part I: Use this recipe to write an outline for a video on YOUR blog.
Part II: In the comments, tell us what your video will be about, share your attention getter, orrrrr….if you’re a total teacher’s pet…share a link once you’ve got it recorded and uploaded on YouTube :)))
Don’t get in your own way on this. A week ago I didn’t even want to share THIS video with you because there were a squillion things I could’ve said differently. But then life happened, six days passed, and I needed to deliver a new video because I told you I would.
The blog must go on, friend. Remember it doesn’t need to be perfect; it just needs to be shared.
Show us some video!
To your beautiful mug in that clear, valuable video,
P.S. If you liked this post + want to help me spread the word by using the links below to share it with your buddies, I would greatly appreciate it! You can also subscribe to my YouTube channel if you’d like to see new videos before I’ve had time to turn them into blog posts ;)