If you’ve been feeling a tug on your heart (and wallet) to make giving back a more structured part of your business model – this video is for YOU.
I’ve gotta warn you, though – once you watch it, you’ll be out of excuses.
You’ll be READY to give. Just like that.
My aim here is to ASSURE you that you don’t have to be making five, six, seven (even FOUR!) figures to make a meaningful difference:
You already have enough to give.
Let me explain.
In this video, we’ll cover:
- how + why I got started giving back through my business
- the wildly simple two-step formula to giving back through your business
- what else you can give (besides money)
- how + where to vet the organizations you’d like to give TO
- how to involve your clients + customers in the process
Click below to watch (or take a listen):
IN A (COCO)NUT SHELL
STEP 1: DECIDE.
Decide that you’re GOING to give. That’s the most important decision. Everything else will fall into place from here.
Decide how MUCH you’re going to give. (You can definitely give time, supplies, even prayers – but I’m talkin’ about money for the purposes of this post.) Whether it’s 5 or 10% of your gross revenue, profit, or your salary – just go with what feels GOOD and a bit of a stretch. (I promise it will come back to you in beautiful ways you can’t even imagine yet!)
Decide who/what you’ll give TO. Use a site like Charity Navigator to vet these organizations and make sure they’re good stewards of their funds. Talk to people at the organization and to some of their donors. Know that you CAN change your mind and focus as you feel led – but start with a list of a top three.
The possibilities are endless and so exciting when you let your imagination run – just PICK ONE to start.
STEP 2: DO IT.
Do your work. Use this new commitment to giving to inspire you to be BOLDER than you’ve ever been before. Let it add some pep to your step in knowing there’s an extra layer of goodness and value that comes from the work you’re doing in the world.
Get your customers + clients involved! M dreamies LOVE being part of these giving back projects. They feel already great about the results they get from A Course About Copy – being part of the bigger ripple effect with these wells and the school has been icing on the benefit cake.
Work out the details with a tax pro. Depending on how much you give – you may be eligible to get deductions on your taxes. Talk to somebody about that before next year’s tax time, but DO NOT let it keep you from giving now. You’ll get it sorted by then – trust me :)
YES – it’s that simple. Let it be that simple.
BONUS STEP: IMAGINE HOW AMAZING YOU’LL FEEL ONCE YOU GIVE.
There really are no words to describe how this feels.
Awesome is overused, but really – how all of this came together is truly worthy of awe to me.
An obvious God thing.
It’s totally validating to see how your work has changed your clients + customers’ lives for the better.
But it’s beyond humbling to see how your work has changed lives of people you don’t even know – and may never meet.
All because you made a decision to ACT on that hunch.
A HEARTFELT THANK YOU
Whether you’re one of the over 500 entrepreneurs who’s done business with me in the past two years, a FUTURE member of the ACAC fam (or of products + programs I’ve yet to create), or a friend or community member who joined the cause just because you felt led to – THANK YOU.
There’s no way I could’ve done any of this on my own. (With my comma-free paychecks and limited vision ;))
And this is truly just the beginning. Can’t wait to see what comes next.
Transparency note (years later!): I recently deleted the photo of the students from the Santa Marta school that was included in my PoP impact report. I’m pretty sure but not 100% that PoP would’ve gotten waivers from each family / guardian since this was a joint venture with the community, but either way – it doesn’t feel right to share their images here when *I* didn’t meet and discuss with them directly. File under “unlearning white saviorism.” I’m sorry for any harm or discomfort sharing the official photos may have caused the first time around and am committed to not repeating this action. Also worth noting: I find myself cringing a bit while reading the copy / watching the video above (since at the time I wasn’t yet aware of my own white savior vibes and currently have diff thoughts on broadcasting philanthropy), but keeping it here for now for the gems we can gather from it. Thanks for being on the journey with me <3
In the comments below, share:
What are some of your favorite for-purpose (non-profit) organizations to give to?
Got any creative ideas for non-financial giving?
To KNOWING you’ve got enough to give,
P.S. If you liked this post + want to help me spread the word by using the links below to share it with your buddies, I would greatly appreciate it! You can also subscribe to my YouTube channel if you’d like to see new videos before I’ve had time to turn them into blog posts ;)