3 Good Reasons to Give Away Your Best Stuff

3 Good Reasons To Give Away Your Best Stuff

Have you ever found yourself wondering:

  • “Should I really share this stuff for FREE?”
  • “Is this too much value for a free opt-in offer?”
  • “But this is some of my best stuff. What if I run out of good ideas?”
  • “If I tell them my secret method, they won’t need to hire me!”

I lovingly refer to this (stingy, yet totally human) mentality as “The Content Grinch.” (He’s a lot like his Christmas-stealing cousin, just before his heart grew three sizes.) Every day he’s out there trying to convince entrepreneurs like you and me to selfishly hoard our best ideas and share only so-so content.

Not anymore, pal.

In this video I’ll tell you THREE perfectly logical reasons why you should stick it to the Content Grinch and give away your best stuff – free. of. charge.

You’ll also learn:

  • Why I almost didn’t share my most popular post to-date
  • What we could all learn from CostCo + Sam’s Club
  • The Fitted Sheet Theory: An unusually valuable lesson I learned from the one + only Martha Stewart
  • My best (tried-and-tested) tip for attracting new dream clients every week

Click the video below for my top 3 reasons to freely share your goodness with the world:

CAPTAIN OBVIOUS DISCLAIMER: You’re in business. You need (WANT) to make money, and that’s a good thing! The point here is to avoid making the “Should I or shouldn’t I?” decision out of FOMO – fear of missing out. If it feels right to share something freely, share it. If it feels right to charge for something, charge for it. If it feels right to use it as a list-builder, do THAT. Entrepreneurship is a crash course in intuition, baby, and class is in session! (Tweet that.)

Let’s review.

(Click one to tweet one!)

BOOM. Makes perfect sense, right?

And here’s that super-helpful article I told you about giving it all away. Covers ALL the bases. If you’re not convinced by my three reasons, a) you’re a tough nut to crack, and b) reading this article will help you even more.

Need some help creating your best stuff?

If you’re like most of my clients, you’ve got no problem with the “best ideas” piece of the puzzle. It’s the “best words” part that throws you for a loop. That’s why in addition to creating free weekly content for you, I also offer a treasure chest of site-writing resources in my flagship program, A Course About Copy.

Check it out :)

Aaaand…share time.

Let’s do this! In the comments below, tell me:

  • What’s one idea that is so stinking fabulous it SCARES you to share it for free?
  • How are you gonna get it out there? (Blog post, list-building webinar, smoke signal, free training/launch videos, etc.)

As always, if you like this video, please SHARE this post using the icons to the left. If sharing is caring (and clearly it IS), you’re doing the world a favor here.

To your unlimited genius,


P.S. I’d like to send a special shout-out to the lovely Teri Smart for asking the Q that inspired this video. If you’ve got a burning Q you’d like me to answer, drop it right here in the comments and I’ll add it to my ever-expanding idea bank!



  1. claire stone

    This is brilliant!

    My one thing that I keep thinking I should share, but I don’t is how to relearn how to poop properly. (I know, I know). The reason I’m scared to share it is that it will form the backbone of a whole program that I am just starting to develop. If I give that away, I’ll have nothing left. At least, that’s what I thought until I watched your video. Point number 3 is what got me, and you are sooo right. There is all the advice in the world out there, but one on one coaching is so unique, it just can’t be replaced.
    So, I’m gonna do it. My next blog post (or the one after that, I think) will be all about pooping.
    I can’t believe that I am actually going to do it – how funny!


    1. Nikki Elledge Brown

      OH, the headline possibilities!! Ha ;) Seriously can’t wait to see this blog post. Please come back and share it!

      Point 3 was the kicker for me too. When you’re struggling with that stinkin’ sheet, Martha starts looking like a hero.

      1. claire stone

        Ok. I’m on it.
        Thanks for really highlighting point number 3 so well. It’s something that I ‘know’ deep inside, but needed a proper reminder about.

        1. Nikki Elledge Brown

          We can remind each other :) So glad it was helpful!

    2. Cathy

      Claire, other than what you discovered from the video, do you realize you’ve stated your own answer to this quandary? Your poopy blog (or whatever freebie) will be the “backbone” of a program. Just think about all the juicy stuff you’re going to add to flesh out that skeleton for the paid portion!
      I second what Nikki said, post the link here or on her FB, so we can all benefit. I only wish I’d thought of it myself, I’m always “toilet training” clients!
      Good Luck!

      1. claire stone

        So, thanks to you both, I’ve written, and posted, my first ever ‘pooping’ blog post.
        I wrote it super-fast, which just proves to me that I needed to write it, and I’ve just realised that it’s a brilliant way for me to gauge whether or not this is a good approach to take or not… a handy bit of research at the same time. Brilliant.
        So, here it is: http://www.claire-stone.com/2013/09/22/no-time-to-poop/
        I’d love to hear your thoughts…!!!

        Many thanks and have a great week,

  2. Jennifer

    Hi Nikki,

    The Costco example makes sense! Costco purposely gives you food samples that you could be paying for, but there’s so much more where that came from in their giant warehouse of stuff that it’s worth the investment to the Costco folks. So it is with free content. Perfect analogy!

    Enjoyed the video too!

    1. Nikki Elledge Brown

      YES, Jennifer! That’s exactly it. Thanks for fleshing out the analogy so beautifully. Glad you added that comment here for everyone to see!

  3. Kimberly

    I love giving stuff away SO much that I almost forget I’m a business. It makes your heart feel lighter and your mind feels freer if you give, give, give. It takes all the pressure off. And, who needs more pressure.

    I loved this video + I’ll share it with my friends!

    1. Nikki Elledge Brown

      That’s right, Kimberly. Who needs more pressure!? (And who doesn’t want a light heart and a free mind?)

      Thanks for watching AND for sharing :)

    2. Tove

      Great comment! Thanks for making me feel lighter just reading your words:-)

  4. Cathy

    Thanks, Nikki. Just what I needed to hear today. Lately, my Content Grinch is being accompanied by his friend, the Content Scrooge. One on either shoulder.
    I’ve got the content – the body of talks that I’m giving this fall in Montreal. Just need to sort out a medium. Guess it’s time to put on my Nikes and Just Do It!
    Have a great weekend. Happy Fall!

    1. Nikki Elledge Brown

      Oooh SCROOGE. He would’ve been a good one too.

      Excited to hear about your Montreal talks!! (And if you have any Qs about sorting those out, let me know. I’d love to share more of my public speaking know-how. Haven’t even scratched the surface.)

      1. Cathy

        Will keep that in mind, Nikki. For the time-being, the public speaking isn’t an issue, nor is the content – I’m loving what I’m putting together, and so are those who come – the challenge for me is getting them in the door.

        Part of the learning curve!

        1. Nikki Elledge Brown

          Totally. You can do eet! (And you know where to find me if you’d like help with that part too ;))

  5. Chivon

    Another great video Nikki! Love the costco analogy and fitted sheet theory. Love the tips!

    1. Nikki Elledge Brown

      Thank you so much, Chivon! Love that you love ’em :)

  6. Marsha from YesYesMarsha.com

    Oh Nikki, your timing is PERFECT!

    I’ve just put together my first offering, and I’m doing some blog posts on the topic (How to email someone you’ve never emailed before – and actually get their attention).

    I was TOTALLY freaking out about giving away everything, but had all the advice in my head of “always give away your best content”….
    …then I come to writing the first blog post, intending to put about three different points in it. Half way through, I realise that that would be WAY too much content for one blog post, so I need to split them up…
    Making me see that I wouldn’t be *physically capable* of giving away EVERYTHING in the offer.
    Unless it was over a series of a year – and even then, surely lots of people would just hire me, rather than having to read a year’s worth of my blog posts!

    The fear/Content Grinch was still snapping at my heels, though – but your awesome video just shooed those snappy grinches right out of the door!

    Thank you so much!

    1. Nikki Elledge Brown

      You’ve got it, sister. There’s no WAY someone could get all that Marsha goodness in just one blog post. Or even a YEAR’S worth.

      Share away, my friend! The world deserves to see how smart you are :)

  7. Laura G. Jones

    I love your video, Nikki! Indeed, it’s tough to decide what to give away for free and what not to. I recently created a system to help my clients love themselves more fully. One part of it is a series of questions that I was hoping to turn into something. Now I’m going to try to make it next week’s post! Thank you for the encouragement. I do find it’s tough sometimes to remind yourself that you’ve got plenty more great content inside of you!

    1. Nikki Elledge Brown

      Yay, Laura!

      I’m late replying here, but please feel free to share the link if you made it a post after all :)

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