Everybody’s got a pricing sweet spot – some more randomly selected than others.
You may feel drawn to the 7s. Or the 9s. Or the .3 repeatings.
But at the end of the day (or the sales page), do the digits really matter?
In a dream world (i.e. a world full of dream clients happy to pay whatev you want), no.
In the real world (where even dreamies make snap – emotional – judgments), YES.
Silly as it may seem, if you do alllllll that work to showcase the best of what you’ve got to offer, then close your eyes and throw a dart at a pricing list, it’s VERY likely that you’re missing out on business.
So let’s talk about it for a few.
In this video, you’ll learn:
- My two cents on posting your rates directly on your site
- Personal proof that the digits DO matter
- Insights from my million-dollar *winkyface* house hunt
- How + why I price my own offers the way I do
- A super-helpful resource to guide you to the TRUE right prices for you + your offers
Click below to watch (or take a listen):
LINKS I MENTIONED
LandingPageMonkey – (The sweet “$29” deal ;)) For real though, it’s $29.95 today, $197 tomorrow (Friday). And they added an early bird bonus of 100 web-ready background images just yesterday. Woop! Here’s a quick tutorial I made over the weekend if you wanna check it out.
Our Buying Hawaii ep on iTunes: Pearl Harbor to Paradise – We couldn’t say no to the opportunity. Literally the DAY before the producer contacted me to see if we were interested, my Noni + Paw Paw had sent a text saying, “We expect to see you on national TV within two years.” It’s just $2.99 if you want it on-demand ;)
A Course About Copy – This reeeally great course I know of that will help you write your entire site. (i.e. go from “ack – please don’t judge!” disclaimers and draft mode to “YESSS it’s done! And I want *everyone* to see it!”) The doors have been open (and we’ve welcome new members each week!) since October 1, but I don’t think I’ve made that very obvious. Please consider this your open invitation to join us if and when you’re ready :)
And if you’re into the actual science of this pricing stuff…
5 Psychological Studies on Pricing That You Absolutely MUST Read (That’s the actual headline.)
IN A (COCO)NUT SHELL
DO put your prices up there, or people will (logically) assume they’re too expensive.
Try a “starting at” or sample package rate to at least give a ballpark if needed.
And YES, numbers matter. We can be perfectly reasonable human beings, see $29.95, and still see it as $29 instead of $30!
It’s just how we’re wired. And it doesn’t make people slimy. We all know the deal here.
Like a 7 and think your dream clients will too? GO FOR IT.
Prefer a classy, almost-round-number 9? DONE.
Wanna play the rebel card and go for a bold 0? YOU’RE THE BOSS.
Whatever you do, PICK ONE and put yourself (and your offer) out there.
Your dreamiest of dream clients + customers aren’t pinching their pennies when it comes to you anyway.
In the comments below, share:
What’s your fave pricing strategy, tip, or resource?
To exchanging great value (often in the form of dolla dolla bills),
P.S. If you liked this post + want to help me spread the word by using the links below to share it with your buddies, I would greatly appreciate it! You can also subscribe to my YouTube channel if you’d like to see new videos before I’ve had time to turn them into blog posts ;)
P.P.S. Yesterday I spilled my guts on Facebook to tell you how thankful I am for YOU and the impact you’ve had on my 2014. There’s SO much more to say than what I squeezed into 7ish minutes, but it’s a great starting point. Check it out.