BIG news today, friend.

You may not have noticed because you’ve got a LOT of exciting stuff going on over there, but I haven’t been around much lately.

Truth be told: It’s because any and all worky / creative / expressive energy I’ve had for the past month or so has gone into prepping for my #naptimeempires podcast premiere – WHICH, to be honest, has been delightfully low key.

WHY am I calling it low key?

Honestly…. because it’s been live on iTunes for two weeks now and I’ve been too scared to share it beyond Facebook. (I’ve been hiding behind the algorithm.) (more…)

There’s a lot of talk about creating online courses these days.

And most of it assumes you don’t want to work 1:1 anymore.

That may absolutely be the case (you’ve only got so many hours in the day, after all), BUT what if it’s not the full story?

If you enjoy working 1:1 AND the idea of creating an online course interests you, this video is for you. (more…)

It’s no secret that I’ve got a total biz crush on Amy Porterfield.

(My business wants to be as organized as hers when it grows up.)

Not only has Amy built a multi-million dollar online marketing empire by (consistently) delivering crazy valuable content to her community – she’s done it by being a genuinely NICE person all along the way. #whosaysnicegirlsfinishlast

Over the years she’s built an email list of 150k and growing, a devoted following on social media, aaand a hit podcast called Online Marketing Made Easy.

When she invited me to be a guest on said podcast earlier this summer, I could barely contain my exclamationpointitis.

I’ve done a good number of interviews in my first few years of business, and I don’t say this lightly: This is my favorite one so far.

(more…)

SPOILER ALERT: If you’re allergic to writing sales pages + sharing your offer(s), this one’s for you. 

It’s interesting, isn’t it?

Despite the fact that business revolves around sales, noooobody wants to feel “salesy.”

Salesy is associated with superficial, aggressive, and cheesy. Not cute. Not effective.

So let’s flip the script and redefine salesy real quick:

In its simplest form, “salesy” means making a sale.

And making a sale is making a DIFFERENCE.

That’s not just lip service. Think about it.

When you’re able to do what you do best, your clients + customers benefit, the people they love and serve benefit, your employees and contractors benefit, your neighbors benefit via your government (heeey, taxes!), your family benefits, and of course YOU benefit.

As long as you know how to help people see why they genuinely WANT to buy from you, everybody wins.

So let’s talk (very specifically) about how to do that.

(more…)