SPOILER ALERT: If you’re allergic to writing sales pages + sharing your offer(s), this one’s for you.
It’s interesting, isn’t it?
Despite the fact that business revolves around sales, noooobody wants to feel “salesy.”
Salesy is associated with superficial, aggressive, and cheesy. Not cute. Not effective.
So let’s flip the script and redefine salesy real quick:
In its simplest form, “salesy” means making a sale.
And making a sale is making a DIFFERENCE.
That’s not just lip service. Think about it.
When you’re able to do what you do best, your clients + customers benefit, the people they love and serve benefit, your employees and contractors benefit, your neighbors benefit via your government (heeey, taxes!), your family benefits, and of course YOU benefit.
As long as you know how to help people see why they genuinely WANT to buy from you, everybody wins.
So let’s talk (very specifically) about how to do that.