Have you ever asked that before posting / sharing something?
After dropping my boys off at school(s) this morning, I climbed back into the car, pulled out my phone, opened my Instagram app (because I recently deleted FB from my phone + the Universe abhors a vacuum ;)) and wondered:
Who actually cares if I post a story to Instagram?
The communication nerd in me is fascinated to study / learn how and why people use these new features of Insta + FB to connect.
So I decided to ask those brave souls who happened to tap + watch my story:
What do you use stories for?
Why do you watch ’em?
If you watch them, do you leave comments – why or why not?
If you post them, what do you do with the knowledge that X number of people watched them?
I’m SO CURIOUS!
If you’re like me, you can easily slip into the “who cares?” mindset and keep yourself on mute (no coincidence I’ve talked about that a lot this year).
Truth is, the answer is always: SOMEONE.
Someone actually cares.
Whether that someone comments or not, whether that someone is YOU (as I talk about in my most recent podcast episode) – someone cares about you speaking up and sharing what’s on your heart and mind today.
Don’t believe me?
Here are just a few comments that landed in my Insta-inbox this morning after launching my informal story-study:
“Love your insights! Just so you know, I listen to everything and had to message you ;)”
“I love watching your updates. I like the randomness :)”
“THAT is why I like stories…because for most ppl it IS random and I love that real-ness”
“I love insta stories because I feel like I get to know someone a little better. I don’t feel so alone on the entrepreneur journey…”
^^^ Wow. Isn’t that kind of EVERYTHING?
We want real. We want connection. We want to peek inside the figurative refrigerators of our buddies + online friendtors and know we’re not alone.
(Got the fridge analogy from Kate Potts, who I met via Insta-comments this morning, BTW ;))
The point is: WE CARE.
You may think your life is boring, not snazzy or polished enough, etc. but the beauty of “livestreamy” communication is that your real, unpolished, this-is-how-I-roam-the-planet self is EXACTLY who your dreamies can trust + relate to.
Someone cares, and you’re valuable + interesting just as you are.
P.S. If you want a little more help in the sharing your real voice online department, I’ve created three new workshops to help you out with that: Dreamails, Social Studies, and Word Pickles. They’re like A Course About Copy®’s cute younger sisters.
You could also follow me on Instagram to see what true non-strategic communication looks like in the wild. I’d love to see YOUR comments in my inbox :)